Insights by Ilie Ghiciuc (Page 3)

A variety of “experts” are now weighing in on exactly how app store optimization (ASO) works. From established SEO gurus to app developers, everyone seems to have an opinion of what builds rank and drives downloads in the app store. The fact of the matter is, however, that none of these so-called experts have done the grueling and intricate analysis required to truly understand app store optimization—most are simply inferring methodology from Search Engine algorithms and philosophies. After years of data collection, user analysis, and application monitoring, we’ve recognized trends that completely debunk most of what these sources are reporting. So here’s our take on exactly what you need to know about app store optimization.

How can ThyssenKrupp, an industry-heavyweight with 150.000 employees, flourish in the wake of digitalization? In the quest for answers to this question, ThyssenKrupp gathered its top innovation managers and digital innovators at its campus in Essen with the purpose of learning and sharing insights. Thinslices was asked to conduct an App Development Workshop for ThyssenKrupp’s top innovation managers. We held two workshop sessions with the same content but different audience members. To our delight, we had the pleasure of meeting top managers with eager interest, ideas, and a hands-on mentality.

It’s a question we’ve heard many, many times. Well, the answer to this question is actually a story about an important meeting between an elephant, a great challenge and a cheese slicer, at the table of a Business Model Canvas. This happened a number of years ago, when Ilie and Vlad (the founders of the company), best friends and colleagues, were faced with an important challenge during their lives as both students and full-time employees. The bachelor’s degree exam.

Success comes at a cost. Entrepreneurs often give up on leading healthy lifestyles in order to attend to more important activities. Conference calls, industry events, project and team management efforts, you name it. Fortunately, staying in shape is made easier nowadays, with the help of a fitness app for iPhone. Surely, anyone’s heard about Runkeeper or Map My Fitness. But what about other tools? Tools that give you the choice between a sports-tracking tangible instrument and a clean mobile application?

Most entrepreneurs get really excited when an awesome idea pops into their minds. Even if it is completely new in the marketplace or already familiar to some, its execution continues to be an important criterion for a successful startup. As Ash Maurya highlighted, “The problem is that startups fall in love with the solution too early”. By choosing to take your idea to market without insight from your potential customers, you will face the huge risk of losing focus on two main elements. These elements are essential for discovering if people want your mobile product: the vision and the strategy.